Client
Giraffe
Video type
Product Overview
Purpose
Product Awareness
The brief
The founder of Giraffe approached us because he had created a product that solved complex urban planning problems for three different industry segments. However, because the platform was rich with features, it took a lot of work to show the real value to each industry segment with lengthy product demo calls.
The concept
To get the message across to the three segments, we devised the idea of " Transform your city ". We told the story from the point of view of an architect explaining the principles of urban design to the audience.
The story
The idea for the story enabled us to build an environment for the animation that would show the application working natively. As the architect explains the importance of collaboration between government, construction, and design, the shapes turn in 2.5D Space to show precisely how the mapping tools work.
The approach created a seamless animation that incorporated the product features and narrative together so the three segments could understand precisely how the platform would help them design better cities.
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Need help telling your story? Contact us here
Need help telling your story? Contact us here
